Control of North America's Leading Livestock Tracking Software Company Passes to Group Led by Iconic Investor W. Brett Wilson

August 13, 2012 10:00 ET 

New leadership includes Marc de La Bruyere as Chairman, Ted Power as CEO


EDMONTON, ALBERTA--(Marketwire - Aug. 13, 2012) - ViewTrak Technologies ("ViewTrak"), North America's dominant supplier of livestock tracing and trading products, announced today that an investor group led by W. Brett Wilson, one of Canada's most successful and respected entrepreneurs, has acquired control of the company. Marc de La Bruyère, Chair of Western Canada's largest privately held residential real estate development and management company, is ViewTrak's new Chairman. Ted Power, President of an internationally acclaimed company that provides similar tracking and quality assurance software to the metals industry, is ViewTrak's new CEO. Hubert Lau, founder of a successful IT networking and software development company, is Vice President, Technology.

ViewTrak is already the most widely used tracing and trading software in the industry, supporting millions of head of livestock annually with innovative IT products that track livestock from farm to fork, helping producers respond to growing industry and consumer demand for high quality, safe, and responsibly produced products. The change in leadership will enable future growth, and enhanced customer service and product offerings.

"With this change in leadership, and the outstanding business records of the new appointees, we're confident we can build on ViewTrak's strengths," said Wilson, adding that the company is already moving on growth opportunities in both government and private sectors across North America.

The corporate reorganization will include an immediate and significant injection of capital to allow for considerable expansion of the business model, focused on enhancements in research and development, technology, and customer service. "ViewTrak has loyal but demanding customers and robust technology that has allowed it to become the leading industry player," said Power. "We are looking forward to further developing our product offering and finding new ways to serve our customers," he added.

The company's new board will include de La Bruyère, Allan Sawin (Edmonton businessman and Director of Encana Corp.) David Richardson (President of Wilson's private merchant bank, Prairie Merchant Corporation), and Fred Ruzicka (a livestock order buyer and industry veteran).

ViewTrak has been recognized by Profit Magazine as one of Canada's 100 Fastest Growing Companies; its software is used by farmers, ranchers, auction marts, feedlots and packing & processing enterprises across North America, and in pork processing plants in China. ViewTrak has also created a web based software program for the South Dakota Department of Agriculture that allows enrolled producers to make specific marketing claims about the quality of their beef.

W. Brett Wilson is well known for his role as the lead deal-making Dragon for three seasons on the Gemini Award-winning CBC television show, Dragons' Den. He is Chairman of Canoe Financial. a privately owned investment management firm with over $1.6 billion in assets focused on providing investors with unique opportunities to profit from Canada's increasing prominence on the global stage. He is also Chairman of Prairie Merchant Corporation, a private merchant bank focused on business opportunities in the energy, agriculture, real estate, sports, and entertainment industries. In 1993, he co-founded FirstEnergy Capital Corp., a leading Canadian brokerage firm that provides investment-banking services to Canada's oil and natural gas sector.

Marc de La Bruyère is a Chairman and Managing Director of Maclab Enterprises, Western Canada's largest privately held residential real estate development and management company. A former consultant with McKinsey & Co., he holds an MBA from the European Institute of Business Administration (INSEAD) in Fontainebleau, France.

Hubert Lau has over 20 years experience in the IT industry and has consulted with over 300 companies. He founded Ekota Central Ltd., an Edmonton based IT networking and software development company, that serves small and medium sized firms, as well as federal, provincial and civic government IT needs across Canada. Mr. Lau has been actively involved in software development projects between China and Canada.

Ted Power formed Trace Applications Inc., a software development company that produces the MetalTrace®, the world's #1 metals industry Mill Test Report (MTR) software, used by companies that manufacture, distribute or fabricate using high grade steel and alloy products in the USA, Canada, Mexico, Holland, France, Belgium, Germany, Hungary, India, China and Australia and has more users than any competing product.

The attached video outlines the value of ViewTrak technology: